Avid is soon going to be releasing their new Media Composer, which is “completely reimagined” with a new intuitive interface and enhanced user experience.
Avid has always retained a prestigious reputation in the industry but now many filmmakers have been using Adobe’s Premiere Pro, Apple’s Final Cut Pro and Blackmagic Design’s DaVinci Resolve. One of the reasons that the younger generation of filmmakers hasn’t been using Avid as much may be because of the steep learning curve. Avid’s goal with this new iteration of the software is to satisfy their older users and encourage the younger generation to use the software too. Quite a hard task!
- New User Experience—makers can work at the speed of creativity with a panelled interface that reduces clutter, reimagined bins to find media faster, and task-based workspaces showing only what the user wants and needs to see.
- Next Generation Avid Media Engine—puts more power at a user’s fingertips with features, such as native OP1A, support for more video and audio streams, Live Timeline and background rendering, and a distributed processing add-on option to shorten turnaround times and speed up post-production.
- New Finishing and Delivery Workflows—Now, users can create and deliver higher-quality content with editing, effects, colour, audio, and finishing tools without leaving Media Composer. Whether working in 8K, 16K, or HDR, Media Composer’s new built-in 32-bit full float colour pipeline can handle it. Additionally, Avid has been working with OTT content providers to help establish future industry standards.
- Customizable Toolset—built for large production teams, the new Media Composer | Enterprise provides administrative control to customize the interface for any role in the organization, whether the user is a craft editor, assistant, logger or journalist. It also offers unparalleled security to lock down content, reducing the chances of unauthorized leaks of sensitive media.